Education
2021 - Present
University of Southern California | MA
Global Communication
2020 - 2021
2014 - 2020
Sejong University | BA
Communication Arts & Global Media Software
Honors: summa cum laude (GPA: 4.26/4.5)
Early Graduation (one year) for Academic Excellent
1st Prize Scholarship (2014-2020)
Merit Scholarship (2021-2022)
GPA: 4.0 / 4.0
Entertainment Media: Content, Theory, and Industry Practices from Professor David Craig
Data Science for Communication and Social Networks from Emilio Ferrara
Practicum in Global Communication Research
Global Hollywood from Professor David Craig
Online Marketing from Mayanna Framroze
Global Marketing Communications from Paolo Sigismondi
London School of Economics and Political Science | MSc Global Media and Communications
Media, Data, and Social Order by Professor Nick Couldry
Media, Technology and Everyday Life by Dr Leslie Haddon
The Audience in Media and Communications by Professor Sonia Livingstone
Work
Experience
Dec 2021 - Present
Bilingual Account Coordinator (Ads & PR Intern) | Saeshe
• Increased the engagement and awareness on LA County Public Works’s ‘Used Oil Recycling’ and ‘Delete the Divide’ campaigns
• Developed a Zip code finding program with Python, collected 3,800 schools’ data, and compared it to the median income of each district
• Wrote press release, flyers, and non-paid Ads (Twitter, Facebook, Nextdoor & Eventbrite), and found target audience for TV commercial
Dec 2021 - Present
Freelance Photographer
Mar 2021 – Dec 2021
Social Media Marketing Intern & Photography Manager | The Plug
• Promoted within three months for breaking $100k/month sales mark through strategic marketing resulting in 16% overall increase in users
• Created a weekly trend report, scheduled posting, tracked TikTok influencers for UGC contents, and designed two graphics every week
• Planned partnership (UFC; Uber Eats; TAO Group; Sam’s Club) and created related contents and merchandise for promotion - Increased IG reach by 14.5%
PR Reporter
| Public Relations Office of Sejong University
• Wrote press releases articles about events, research from faculties, and alumni
• Found topics, organized the order of articles and published magazine every quarters
Innovative Contents Planner
| The Armed Forces Medical Command Patient Experience TF
• Co-wrote “Armed Forced Medical Handbook 2018” with the commander, doctors, nurses, and colonels
• Coordinated the team manager’s travel arrangements, assisted Protocol Officer in holding public events, and took pictures of the events
• Accompanied 27 business trips and covered 53 official ceremonies (International Military Trauma Conference; CS Conference)
• Designed weekly posts about patient’s experience sharing, posters, a leaflet, and the commander’s presentation slides
• Analyzed the quantitative volume of the patient, and the qualitative military patients’ experiences
Sep 2018 – Aug 2019
Apr 2017 – Jul 2018
• Took Instagram profile picture for Ralph Rieckermann, bassist in Scorpions (2021)
• Worked with Nanomedics co., Ltd., Business Presentation with Jim Rogers (2019)
• Worked with Korea Telecom Ltd. (2017)
• Worked with Ministry of Patriots and Veterans Affairs, 61th Truce Ceremony (2014)
• Held an exhibition for charity and donated $440 to the local community,
“Lamalera - Whale Hunting” (Indonesia, 2019)
• Group Photo Exhibition: “Daily Life” (S.Korea, 2016); “I Used to be A Clown” (S.Korea, 2014)
• Projects: “Shamanism” (Seoul, 2016); “Mongolia” (Mongolia, 2016); “Protest” (Turkey, 2015)
Skills
& Expertise
Photography, Graphic Design & Videography
• Adobe (Photoshop, Illustrator, InDesign, Premiere, After Effects)
MS Office
• Words, Excel, Power Point
Data Analysis
• Python, R, SQL
• HTML
Market Research
• Google Analytics
• Qualitative & Quantitative Analysis (FGI, Survey, Bigdata)
Marketing Planning
• IMC Strategy (Online Marketing Planning)
• (M)PR Strategy & Scheduling
Trust & Safety
• Legal Research (Monetization, Censorship, Nudity, Hate Speech...)
• Critical Writing